The logo represents the true essence of the company which is: Trust and Stability. This logo ultimately positions Finrest as a modern but easy-to-use financial platform that enables Africn youths achieve their financial goals quickly and with peace of mind.
The logo represents the true essence of the company which is: Trust and Stability. This logo ultimately positions Finrest as a modern but easy-to-use financial platform that enables Africn youths achieve their financial goals quickly and with peace of mind.
Logo
Elevatingbrandexperience
BrandIdentity
COMPANY
FinRest
ROLE
Brand Designer
EXPERTISE
Brand Design
YEAR
2024
Project Description
Finrest is a savings platform designed to help working-class Africans to build a secure financial future. We provide straightforward tools and support to help individuals manage their money and grow their finances easily.
The letters F and R are derived from the wordmark logo. F signifies its industry niche and R signifies 'rest' or as other call it 'Peace of Mind'
The letters F and R are derived from the wordmark logo. F signifies its industry niche and R signifies 'rest' or as other call it 'Peace of Mind'
Colours
The colours are chosen based on the company's vision and mission statement. The green represents 'Increase' and the orange, progress and determination
Typography
Acumin Variable Concept gives a balanced feel to this brand. It creates a neutral but modern style while maintaining adaptability to different screen sizes
Mockups
These mockups are created to tell Finrest story better.
Conclusion
With Finrest, african workers can be financially secure and rest assured.
